Rooster Reel Winter 2012
A smattering of our latest work.
We helped launch T-Pain’s new album Revolver by pitting him against the world’s funniest comedian in a ‘Rap Battle Royale‘. The work received tens of millions of views with more than 11 million of them and 150,000+ Facebook shares on World Star Hip Hop alone – a record for the web site.
We worked with Chiat/LA and Ryan Reynolds to produce two TVCs in support of the launch of Nissan’s 100% electric vehicle – the Leaf.
We worked with Fast Company to produce 10 vignettes with Martin Scorsese in support of their ‘How to Lead a Creative Life’ issue.
We wrote, shot and produced a series of 19 TVC’s for the new TLD, .xxx. The work has received more than 6 million views to date.

May 11, 2012
It’s been a nutty week here at The Coop. Four shoots in 1.5 weeks and had an amazing time doing them all. Here are some highlights from the last couple of days. Readying the crane for some epic morning shots … Continue reading →

April 27, 2012
What do you do when you have a $150,000 camera that shoots at more than 1000fps at your disposal, and have some time to kill? Smash some fucking eggs on your head. That’s at least what Big Rob does. Happy … Continue reading →

April 16, 2012
We produced a short documentary on Aethelred Eldridge (Saxon and my father) in honor of him being given his Emeritus at Ohio University’s School of Art. It was hard to cram his crazy life into a piece that had to … Continue reading →

April 13, 2012
It seems really unprofessional to be talking smack about actors especially when they’re as legendary as Welles but last weekend this dickhead really crossed the line. This isn’t about someone being a little grumpy or slightly difficult to work with … Continue reading →




















