From our pals at Crispin, this perfectly executed spot for Kraft Mac & Cheese shows that they still got it.
They paid 1.7m to get it on during the Oscars yet they were willing to take a huge comedy risk. Balls.
Doing weird comedy is fucking hard. It takes great casting, good direction, and gutsy editing. Not only did they pull it off but they put their money where their mouth is. Plus Seymour Cassel is in it. We honestly laugh every time this commercial comes on. Name another commercial that evokes that reaction.